Audience insights are crucial to delivering personalized shopping experiences and improving customer retention. But extracting and managing such raw data manually can be difficult. So, we've compiled some of the best audience insights tools to help you personalize your website to provide the best eCommerce customer experience.

Entering an e-commerce niche can help businesses to differentiate themselves in a crowded marketplace and target a specific group of customers. By focusing on a niche, businesses can gain a deeper understanding of their customer's needs and preferences and create products and services that meet those needs. Read on to know more about 4 such profitable niches in 2023.

In e-commerce social proof is used to make the customer more confident in the purchase they are making, hence it has more influence and impact on customer behaviour. It's important for e-commerce businesses to consider how they can use social proof to influence customers' decisions to buy, and we got that covered for you in this blog.

Shopping cart abandonment remains one of the biggest perils of eCommerce. Across industries, the cart abandonment rate runs in double digits. While BFCM is a great opportunity for retailers to earn big bucks, the competition is also fierce. Learn these five tactics to recover abandoned carts this BFCM and stay at the top of your game.

This blog lists a few strategies online store owners can implement to turn seasonal shoppers into long-term customers. These practical techniques are easy to implement and will give long-lasting results, helping your brand rise to the top!

When did personalization of marketing and sales begin? Contrary to popular belief, personalization has always been around. The only thing that has changed is the way it is processed and presented to the customers. Read this blog to know more!

This blog introduces readers to WhatsApp’s role in driving sales growth and the various strategies businesses can use to leverage this platform as part of their overall customer acquisition and retention strategies. We will also look at how WhatsApp has been instrumental in allowing small and big businesses to reach higher levels of customer service and provide insights into how you can leverage this channel in your sales strategy.

As of today, online stores are in abundance, with that number only set to increase. With this increase comes the challenge of getting more visitors to your store. Therefore, if you are looking to increase traffic and grow your store sales, here are our best strategies and solutions to nurture traffic!

How often have you exited an eCommerce website because you couldn't find something you liked? Most of us have experienced that. Don't let it be the case for your own eCommerce store. You need effective product recommendation strategies to boost sales and increase conversion, and we’ve got you covered with the top 10 of them!