
4 Ways to Create Shopify Landing Pages that Convert
Landing pages are the first thing that your customers see when they decide to get to know more about your brand. Make no mistake – a bad landing page design is going to drive these customers away. Here we discuss the importance of creating good landing pages and how you can leverage 4 important aspects to create them that are genuinely conversion-friendly.
2022-05-16

Visual Search in E-commerce: A Modern Search Solution using Real-world Images
The end goal for most e-commerce store owners is to win more customers. One way of doing so is to anticipate needs and bring about enhancements that offer them innovative solutions. Visual search is one such modern solution that offers a simplified, faster and gratifying shopping experience! Find out more on how this new tech is being used by brands today.
2022-05-07

One Product Shopify Stores: How to Build Them and Be Successful
One product Shopify stores are on the rise in the e-commerce industry. More and more entrepreneurs are focusing more on customers’ needs or figuring out an untapped niche instead of offering a plethora of products in all sorts of categories. Use this article to learn everything you need to know to get started with your own brand!
2022-05-02

How to Remarket to Existing Customers for Increasing Repeat Purchases
Looking for productive ways to acquire new customers? It's good to evolve your customer base. But, Have you tried regaining your existing customers? That's the pleasure of a successful eCommerce business - retaining existing customers and turning every new customer into loyal customers. Shipway has got you covered with different ways to encourage repeat purchases!
2022-04-25

5 Ways to Leverage Push Notifications to Add Value for Your Website Visitors
Considered to be the most effective digital marketing channel for engagement on mobile or desktop, Push notifications do in fact increase repeat visits, user retention, re-engagement and boost sales. Leverage the power of push notifications to easily increase the number of engaged visitors to your website. This blog will tell you all that you need to know about push notifications.
2022-04-25

An Introduction to Progressive Web App and Why You Need It
'Progressive Web Apps' is a newish concept introduced by Google that is quickly gaining popularity. A progressive web app is basically a tool that combines the best aspects of a native mobile app with a mobile-friendly website. Read on to know more about what a progressive web app is, why you need one, and how you can start using them for your business!
2022-04-18

Shopify GDPR Compliance - A Quick Start Guide in 2023
The General Data Protection Regulation (GDPR) affects any Shopify merchants who are based in Europe or who serve European customers. While Shopify is working hard to make sure that it complies, and allows its merchants to comply with the GDPR as of May 25, 2018, it is important to note that the GDPR will also require you to take action independently from the Shopify platform and this can be done by using a GDPR application.
2022-04-15

Foolproof Tips to Provide Stand-Out Customer Service
In this era of cutthroat competition, customer service makes a company unique. Today's consumers have various options to purchase goods and services. The proliferation of e-commerce websites has further upped the ante. While companies cannot offer much comfort in the pricing of similar goods, they can elevate their customer support standards to satisfy customers and make them loyal followers.
2022-04-12

10 Ways Cognitive Biases Come Into Play in E-commerce
Today’s tech-savvy digital natives are less likely to fall for any and every sales messaging. As an e-commerce store owner, you can use cognitive bias to your advantage. Here, we explain how cognitive biases come into play in e-commerce and discuss ten biases you can tap into to engage more customers and earn more sales.
2022-04-04