
7 Proven Metrics for Measuring Customer Loyalty
When customers develop an emotional tie with your brand, they become loyal followers for life. A loyal customer base can lead to more referral marketing and enhance the sense of trust between customers and a brand. So how can you know whether you have loyal customers or not? Read on to learn about the 7 metrics to measure and analyze customer loyalty.
2022-10-03

E-Commerce Email Marketing: The Complete Guide
Today, you couldn't imagine running an e-commerce brand without promoting your products and services to customers through email. Be it product promotion, content engagement, offering deals and discounts, personalizing the customer experience, or abandoned cart recovery, email marketing strategies can do it all for you. Follow this holistic guide to know more about leveraging e-commerce email marketing!
2022-09-11

How to Boost Engagements on Your Website with User-Generated Content?
Just like customers have evolved over the years, so should your marketing strategies. User-generated content is one such organic, authentic, and cost-effective content marketing tactic that has proven itself over time by improving customer engagement and sales enhancement parameters. Read on to learn more about how to leverage it and what benefits it could offer to your brand.
2022-09-05

How to Avoid the 5 Most Common Personalization Mistakes on Your Ecommerce Store
Nowadays, eCommerce personalization is valuable for both customers and online businesses. Several businesses have ventured way ahead in the race while exploring the opportunities presented by personalization. But some are committing common mistakes that hinder them from achieving their maximum sales and revenue potential. Let's dive into some of these pitfalls and explore how to avoid them.
2022-08-08

User-Generated Content: How to Turn Your Customers Into Advocates
User-generated content is any content shared by customers based on their experience with a product or brand. UGC influences customer purchase decisions, unlike any other factor. Want to know how? This blog covers all that and more - along with how to leverage UGC to turn customers into advocates!
2022-08-01

How E-commerce Is Influencing Diverse Sectors With Personalised Product Recommendations
The way customers shop with a brand has evolved into a more tech-forward, customizable experience. The straightforward approach to customer service doesn't cut it any longer; customers want brands to be proactive and innovative in their approach. As such, leveraging personalization has become more important today than it ever was before. Read more to find out how.
2022-06-20

Upselling and Cross-Selling: A Guide to New Age E-commerce
In the e-commerce race, cross-selling and upselling products have become niche strategies and campaigns of their own. They have become important strategies for e-commerce businesses to acquire new customers and retain older ones. Here we look at these strategies in detail and break them down to understand the key distinctions between them.
2022-06-13

Tips for Creating Cart Abandonment Emails That Win Back Customers
Abandoned carts have always been a sour spot for online businesses. According to Baymard Institute’s study, the average shopping cart abandonment rate is almost 70%. It highly affects the sales ratio of an online business. Read on for tips from our partners at Mailmodo for creating abandonment cart emails that win back customers!
2022-06-10

7 Best Abandoned Cart Email Strategies to Drive E-commerce Revenue
The challenge with abandoned cart recovery lately is that it has become harder to stand out in your customers’ inboxes. Gaining that attention is crucial to getting your customers to take necessary action and complete that purchase, as recovering these abandoned carts results in a revenue boost vital to business. Here are a few best practices to help inspire your abandoned cart email strategy!
2022-05-23